About Edgy Couture
Edgy Couture is a hot and trending online fashion brand for women, based out of Phoenix, Arizona. Edgy Couture specializes in sexy clubwear, business wear, swimwear, athletic wear, shoes and accessories for women of all shapes and sizes. Edgy Couture was founded in November of 2017 by female entrepreneur and war veteran Ryan Donovan. Although the fashion brand is still young, the company is achieving big milestones daily from reaching the companies 500 SALE, to launching a national television commercial seen on some of your favorite TV networks! Be on the lookout for Edgy Couture’s upcoming crowdfunding campaign on Kickstarter.com, where the fashion brand will launch exclusive new limited edition designer products not available on the brands website.
About The Founder:
In a rather unconventional road to fashion, the owner Ryan Donovan is a true rags to riches success story! Ryan was raised by a single mother who was hard working, but still struggled to keep food on the table. Brought up on welfare, migrating in an out of homeless shelters and the projects she knew there had to be a better way of life out there. So in an attempt to provide a stable environment for both herself and her mother, Ryan joined the United States Air Force at the age of 17. While enlisted she earned multiple Accommodation Medals for her service, earned 2 associates degrees, a bachelors and MBA while completing a 1 year tour in Iraq during Operation Iraqi Freedom. Upon returning home from a land where fashion does not exist she had a mountain of shoes and boxes waiting at the house to un-open…
“When I was deployed I was working out three times a day, and BDU’s and PT Gear got real old, real quick! Since I didn’t know what size I was, I enjoyed ordering shoes online for my return home…I knew my shoe size wouldn’t change so it was like a mini Christmas, and something to get excited for!” – Ryan Donovan
Once her enlistment ended she worked as a programmer for many reputable companies, but the more she mastered her craft the more she leaned towards working for herself!
“When I left the military, I stopped working out and found myself over weight. I hated going to the mall with my girlfriends because nothing ever fit and when the clothing did fit, the garment looked nothing like the smaller version of the product. I would leave the mall feeling depressed, fat, ugly and broke..it was awful” – Ryan Donovan
It wasn’t until the summer of 2017 when she had that “Ah-Ha” moment.
“Most people don’t know that I am a avid POKER player. In June of 2017 I took part in the World Series of Poker (WSOP) in Las Vegas! I was so excited, I began searching for funny Poker shirts to wear, but I couldn’t find any for women that weren’t covered in T&A…So I downloaded Adobe Illustrator and learned how to design my own. I received so many compliments for my Tee’s, when I got home the creative juices started flowing. At first I thought about doing a Poker specific brand, but I didn’t want to be limited with my creations. I knew right away that I wanted to create a brand for women that women can trust, that provides quality apparel, and that fits both regular and plus size women! I don’t want women to feel bad about themselves when shopping at Edgy Couture.” – Ryan Donovan
A few months later what started off as a “what-if” idea, began to mold into a fluid concept and business plan. Since the fashion brand was founded the business has relocated to Phoenix, Arizona, and has since been added to sites like ebay, Etsy, Poshmark, and Amazon. They are adding more and more styles to the brands database every day, they take the feedback of their customers very seriously!
“We are continuously improving Edgy Couture, we have gone to great lengths to ensure we provide expedited shipping throughout the US and international shipping worldwide to keep up with leading competitors. If an item is returned to many times for a particular reason we either work to improve this product or we remove the product completely to ensure our customers are happy and receiving quality garments. Edgy Couture is not quite where I want the company to be yet, but I have a vision and a strategic plan to get us there, it just takes time!” – Ryan Donovan
Stay tuned for more updates as Edgy Couture continues to build brand awareness and designer fashion at an affordable price.
What Does The FUTURE Look Like For Edgy Couture?
Edgy Couture recently auditioned for this season of Shark Tank, the brand has wrapped up filming their first commercial and is gearing to launch the brands first crowdfunding campaign. They have teamed up with many Phoenix, Arizona local businesses such as ASU, Art Institute of Phoenix, Cox, Fabric, R2DigitalImages, and more to help promote small business and innovation. With a strong female veteran entrepreneur turned fashion mogul as the brands visionary and CEO, Edgy Couture has been labeled as a fashion brand to watch!
